Customer & Market Research

We conduct many types of user research, from usability testing and focus groups to surveys and A/B testing. As a critical part of iPhupha Digital’s business strategy offering, we employ market research to connect with users to simplify their interactions with an organization. We design the user experience to be more inspiring, connected, and useful for everyone.

Visual Identity & Branding

Influential brands will stand the test of time, adapt to the market needs and changes, and contribute to move the organization faster and more efficiently. We always aim to create coherent design systems that communicate your company's values and beliefs with clear frameworks and rules.

Customer Experience Strategy

We understand the role emotion plays within your customer's journey. Emotionally engaged customers are at least three times more likely to recommend your product or service and they are three times more likely to re-purchase. We craft strategies to help you leverage and improve this critical customer link.

Digital Transformation Strategy

Working side-by-side with leaders from every part of our clients’ organizations, we help them transform their teams and internal operations for success in the digital future. We understand the profound and accelerating affect transformation can have on a business- activities, processes, competencies and models. We use these broader changes and opportunities within digital technologies to impact companies in a strategic and prioritized way.

Data Analytics & MVT

The best user experience advances come from coupling both data analytics and Multivariate Testing within a targeted optimization program. iPhupha Digital tests concepts developed from primary user research, industry best practices and creative imagination. Simply put: we imagine great experiences and put them to the test. Discover the biggest conversion gains and which specific elements drive this success.

Digital Marketing Strategy

In the modern marketing landscape a big part of your marketing strategy needs to be digital. Your customers are almost always online, and you want to be able to reach them. We set plans of action to achieve a set of desired business goals. It may be more leads for your sales team, it may be more brand awareness in a crowded marketplace. Depending on the size of your business and the number of moving parts a good digital strategy will help you stay focused on your goals and make them achievable.