Developing New Digital Products

Connecting the user, the designer, the business, and the developer to invent better digital products and experiences.

For many companies, the digital experience — how consumers engage with, navigate through, and react to a company’s digital products, services, and platforms — is their business.

Source: PwC | Experience matters: The five commandments of digital product management

Digital experiences are digital products

We understand digital isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance. It's about your business thriving at the intersection of human and technology to enable your tomorrow, today.

Every digital experience platform needs a content component, because content is the heart of every digital experience

Source: Contentful | What’s a digital experience platform?

Digital experiences are digital content and more

A typical digital experience platform will include a content platform, analytics, personalization, digital asset management and customer data management. This would also include your typical channels such as websites, web apps, native mobile apps, and more.

Need to create an effective content ecosystem?
How Do We Develop New Digital Products?

Our digital products are first and foremost digital experiences by DNA. We follow PwC's five commandments based on the determined imperatives for successful product and service management in the digital age.

Become a customer zealot

Create value through entertaining, useful, efficient digital customer experiences

Pilot and learn continuously

Develop, iterate, test, and deploy new features and functions quickly, and kill failures fast.

Judge success with the right metrics

Determine what creates value, and monitor the specific customer metrics that help add value.

Gain expertise in data and analytics

Capture as much data as you can, but hae clear strategies to analyze it, too.

Develop globally, customize locally

Build the underlying online infrastructure once, and then tailor it to the specific needs and expectations of each market.

Customers are demanding faster, more personalised user experiences. Business processes that once were cumbersome can now be automated. Operational efficiency has become paramount.
Results in five steps

We develop new digital products using the following steps:

  • Define Objectives
  • Research
  • Brainstorming & Creative Ideas
  • Deployment
  • Measure & Iterate

Required fields are marked with an asterisk (*).

Let's talk about how we can work as a team to build and innovate on digital products for your business.

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