Creating a Content Ecosystem

Create collections of content which inform and entertain, but also persuade and ultimately drive the behaviours that align with business outcomes.

70 percent of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement.

Source: Demand Metric | Content Marketing Infographic

Put your organic, custom content above all

Ad targeting is going to get increasingly more complex with new privacy regulations being introduced and the implementation of cookie-blocking technology being led by Apple and Firefox. Advertising will continue to become increasingly more expensive and complex. And not to mention, consumers prefer content to advertising.

Content marketing generates over three times as many leads as outbound marketing and costs 62% less.

Source: Demand Metric | Content Marketing Infographic

Generate more leads while using less money

While many inexperienced marketers assume that content marketing is expensive, the fact is that it's often cheaper than traditional marketing methods.

How Do We Create an Effective Content Ecosystem?

We ask the right questions and provide the most optimal answers based on busineess and customer data to ensure that your content ecosystem, or content strategy, is ripe for today and the future's digital customers.

Do you have the right content?
Is it in the right formats?
Should you be using personalized content?
Are there better ways to distribute your content?
How can your content be more engaging?
Are there other ways to monetize your content?
Winning the content game is about effective content ecosystems
Results in five steps

We develop content and content ecosystems using the following steps:

  • Inventory Content & Measure Effectiveness
  • Content Voice & Style
  • Content Mission Statement & Goals
  • Content Acquisition
  • Content Roadmap

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Let's talk about how content creation can drive increased growth and revenue for your business.

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