Optimizing Your Sales and Marketing

An accelerated approach to optimizing digital revenue.

As of January 2021, there were 38.13 million active internet users in South Africa and nearly 99 percent of those using social media accesed their accounts through mobile phones.

Source: Statista | South Africa: digital population as of January 2021

You Must To Go Where Your Customers Go

With a mobile-first, data-driven approach, iPhupha Digital helps sales and marketing functions digitally transform and enable key benefits to customers, their experiences, and, ultimately, increase revenue.

Up to 85% of digital investments do not meet their desired outcomes, because organisations have not been reimagined; or because there has not been a refocus of budget, people and resources.

Source: Deloitte | Digital Disruption Index – South Africa 2020

You Need A Coherent Strategy for Successful Optimizations

Don't make the mistake of not having a holistic plan encompassing the 6 critical areas required to achieve the right optimazations.

How Do We Achieve the Right Optimizations?

We analyse 6 critical areas to ensure that your sales and marketing functions digitally transform successfully and go on to become market leaders.

Architecture

How infrastructure supports digital business

Strategy & Culture

Championing digital strategy and aligning the business

Innovation Culture

Business support for innovation

Data & Analytics

Maturity of data and analytics capabilities

Customer Insights

Quality of knowledge about the customer

Digital Experience

Meeting the needs of the business and customer

Results in four to six weeks

In four to six weeks we will provide an analysis of obstacles causing revenue leakage, an actionable roadmap for immediate optimization and a baseline for ongoing assessment.

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Let's talk about how optimization can drive increased revenue for your business.

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